Today’s featured project isn’t new but it was just recently that I stumbled upon it. The project really caught my eye and I thought that you guys would appreciate it as well. The last couple of years there’s been an increase of redesigns of banknotes popping up everywhere on the web. The latest and most popular ones being Snohetta’s redesign of the Norwegian banknotes. But the currency in focus today is the US dollar which have been redesigned by Travis Purrington. Here’s Travis own words about the project, taken from his webpage:
”An updated banknote proposal created for the United States of America within the Master thesis design project “WORTH: The Aesthetics of Global Interest” while attending the Academy of Art and Design / Visual Communication Institute (Basel School of Design) in Switzerland. It was printed for the Diplom Exhibition in 2011 in Basel.
Inspired by the Swiss Franc’s (CHF) ambitious redesign process (the currency is thoroughly redesigned every 20 years by way of contest) The goal was to develop a similar updated iconographic system better representing the advancements and culture within the American society.
This particular series plays on themes of human discovery and endeavors to connect achievement, theory and the fundamental properties of life.
This is of course not a conspiracy to trivialize or shun the great deeds of the past, but to communicate principle rather than effigy permeating through the spirit of industrial, organic and elemental systems.”