The phrase “think outside the box” is something that we creatives tend to hear quite a lot during our working hours. Swedish photographer Jens Lennartsson took a completely new spin on the old phrase by actually thinking inside the box which turned out to be the seed to one of the coolest self-promotion projects I’ve ever seen.
Since the first day as a professional photographer, I haven’t made any kind of physical send-out. All the amazing people I’ve had the chance to work with have come through word-of-mouth and persistent networking. But I do love new experiences, inspiring acquaintances and challenging opportunities. That is the main reason why I, a few months ago, received a shipment containing a 400-headed army of… me.
– Quote from Jens webpage