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Creating a memorable logo may well be one of the most challenging tasks a designer can face. The success of an organization or brand can hinge on the effectiveness of a logo. So much information can be contained within those few shapes and lines. Here we present logos from designers who were able to rise to the challenge and produce exemplary work.

Vorstellen by Kevin Burr
Vorstellen by Kevin Burr

American Stories by Filippos Pente
American Stories by Filippos Pente

Fawks by Brenms
Fawks by Brenms

Paul Bruner Photography by Mike Bruner
Paul Bruner Photography by Mike Bruner

Love Pill by Dalius Stuoka
Love Pill by Dalius Stuoka

Roulette by Andrew Footit
Roulette by Andrew Footit

Armor by Andrew Footit
Armor by Andrew Footit

VoltRabbit by Radek Blaska
VoltRabbit by Radek Blaska

AABA Architects
AABA Architects

My Fish by Gennady Komarov
My Fish by Gennady Komarov

Keystone Strength & Conditioning by Dan Bradley
Keystone Strength & Conditioning by Dan Bradley

Plaza Barbershop by Gabriel Schut
Plaza Barbershop by Gabriel Schut

Pier 53 Marine by Gabriel Schut
Pier 53 Marine by Gabriel Schut

CLVL by Stuart Smythe
CLVL by Stuart Smythe
Submitted by Stuart Smythe.

Dr Enstein by mikylangela
Dr Enstein by mikylangela

Elephant Mark by simc
Elephant Mark by simc

tolk by Israel Ovalle
tolk by Israel Ovalle

Motion Trade
Motion Trade
Submitted by Bratus.

76 Concept
76 Concept
Submitted by Timber.

Evamotion
Evamotion
Submitted by Dalibor Momcilovic.

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Leave a comment

  • dezareth

    I like the logos, but are all those guide circles and lines really necessary? I’ve seen this trend blow up over the last couple of years and it’s gotten ridiculous. The Elephant Mark is one of the more egregious offenders I’ve seen, especially considering some of the curves don’t even follow the guide marks. It’s almost like they don’t even understand what the point of the guides are.

    • Brett Beynon

      Couldn’t agree more. It’s a desperate attempt to make a logo look more sophisticated than it is.

    • simc

      Hey @dezareth now look closely at the elephant mark and see how relevant the guides are to each other… where and how do they intersect.. and how do they build the form.. I know – people use this trend and usually put the guides randomly, sometimes they use like 50 of guides etc.. But my personal goal was to make this ‘guiding thing’ reasonable.. Each guide is center based, each gap was calculated and there is one point at the head area – which was moved to the left just to emphasize the characteristics of a real elephant.. And guess what – the edge meets the guide! Educate yourself before spilling shit on things you don’t understand…

    • Luke

      Haha. I was scrolling down to comment the exact same thing about the embertone logo. There’s nothing create about adding lines to indicate your spaces, especially when they don’t even line up to any type of grid. You’ve effectively just traced your own work. Congratulations!

    • Ian Macfarlane

      Now I know the usage of these guides can actually be really important, and help in the end tor create a very clean logo mark. I have seen it being used in some instances of timelapse video, in illustrator and definitely assisted the designer in creating perfect curves throughout his particular logo. That being said, I too have been noticing this trend and tried to find some solid information on the practice (the how’s the why’s, when it’s relevant to use). Does anyone have a good link or some information on this?

    • Completely agree. Good design is self-evident and there’s no need to explain or rationalize it.

  • Andres Riquelme

    THAT LOVELY ELEPHANT! :)