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Back in the days when I was attended graphic design school I learned to keep logos as simple as possible and never add as much as a single line unless you can properly motivate why it should be in there. A logo should always be as unique and easily recognizable as possible. Including too many unnecessary elements can, especially in small sizes, decrease legibility and make the logos shape harder to distinguish.

However, in some cases you might feel that the logo is a bit to simple, and not showing enough about what the brand is all about. Well then you can look into hopping on the oh so popular badge trend that have more or less skyrocketed over the last 4-5 years. A badge, or emblem as some like to call them, are usually much more fun and not as strict as the actual logo. This is often achieved by in a symmetrical manner combining custom typography, slogans, textures, establishment dates and/or visual elements that encapsulate more of what the brand is about. And while some brands are using a badge layout as their actual logo, it’s, depending on the design of course, rarely recommended.

Here at From up North we just love looking through badges and have recently set up a new board on Pinterest where we’ll be collecting the best ones that we come across. And in today’s gallery I’d like to share no less than 50 of these little gems. Enjoy!

The Invitation Company
The Invitation Company

Cast Iron by Allan Peters
Cast Iron by Allan Peters

Badge by Brian Steely
Badge by Brian Steely

Greyson Fletcher by Jarrod Bryan
Greyson Fletcher by Jarrod Bryan

Great Southern by Joe White
Great Southern by Joe White

Joshua Minnich
Joshua Minnich

The BlkSmith Co.
The BlkSmith Co.

Becky Hersch by Sunday Lounge
Becky Hersch by Sunday Lounge

Works Badge by Joe White
Works Badge by Joe White

Barn Badge by Joe White
Barn Badge by Joe White

Badge by Kendrick Kidd
Badge by Kendrick Kidd

Wanderless by Alex Roka
Wanderless by Alex Roka

Aspen & Ivy Badge
Aspen & Ivy Badge
Submitted by Dallas.

Smile Kite School by Jared Jacob
Smile Kite School by Jared Jacob

Holiday Mashup
Holiday Mashup

Chicago Badgehunting Club by Allan Peters
Chicago Badgehunting Club by Allan Peters

Young Life by Sunday Lounge
Young Life by Sunday Lounge

NSMW Badge by Alex Rinker
NSMW Badge by Alex Rinker

The Woodsfolk badge
The Woodsfolk badge

Design makes everuthing possible by Allan Peters
Design makes everuthing possible by Allan Peters

Hammer & Grain
Hammer & Grain

Johnny Cupcakes
Johnny Cupcakes

No.7 Bourbon by Raul Taciu
No.7 Bourbon by Raul Taciu

Stranger & Stranger Brand Tag
Stranger & Stranger Brand Tag

Bound by Law by Corey Reifinger
Bound by Law by Corey Reifinger

Barnett Brewing Co. by Jared Jacob
Barnett Brewing Co. by Jared Jacob

Wanderlust by Jared Jacob
Wanderlust by Jared Jacob

Hayes & Taylor Clothing by Steve Wolf
Hayes & Taylor Clothing by Steve Wolf

Handy Supply Co Badge by Steve Wolf
Handy Supply Co Badge by Steve Wolf

Colorado Brewers by Jared Jacob
Colorado Brewers by Jared Jacob

Handy Supply Co Badge by Steve Wolf
Handy Supply Co Badge by Steve Wolf

Pennant Pale Ale by Steve Wolf
Pennant Pale Ale by Steve Wolf

Ye Olde Studio / Joe White
Ye Olde Studio / Joe White

Ugmonk 5th Anniversary Badge
Ugmonk 5th Anniversary Badge

Maelstrom Cyanide
Maelstrom Cyanide

Badge by Steve Wolf
Badge by Steve Wolf

Ritual Hockey by Emrich Office
Ritual Hockey by Emrich Office

Dagger Co. Badge by Chad Michael
Dagger Co. Badge by Chad Michael

Hallway Feeds by Steve Wolf
Hallway Feeds by Steve Wolf

Badge by Kendrick Kidd
Badge by Kendrick Kidd

Element Co by Jarrod Bryan
Element Co by Jarrod Bryan

Armour by The Kinetic
Armour by The Kinetic

Trust Printshop Mural by Pavlov Visuals
Trust Printshop Mural by Pavlov Visuals

Whistling Wolf by The Bearded
Whistling Wolf by The Bearded

Bike Duluth Logo by Ken Zakovich
Bike Duluth Logo by Ken Zakovich

Distroya Seal by Chad Michael
Distroya Seal by Chad Michael

Draft & Draw Coaster by Chris Rushing
Draft & Draw Coaster by Chris Rushing

Talisman by Jesse Lindhorst
Talisman by Jesse Lindhorst

Joe White aka Ye Olde Studio
Joe White aka Ye Olde Studio

Chain Breakers Union
Chain Breakers Union

Leave a comment

  • Brad Flaherty

    So many great designs!

  • Andres Riquelme

    Very nice selection and the description its so on point! Trendy or not…. i love badges!